Brand and press

Guidelines for a consistent, professional presentation of the Archie brand. For press enquiries, get in touch and we will help.

Wordmark

An editorial serif, set with restraint.

The Archie wordmark is the primary identifier. Set it in the display serif, never redraw or recolour it, and give it room to breathe.

Archie

The mark

Use the mark where the full wordmark will not fit: the app, the favicon, avatars. Keep clear space around it equal to the height of its crossbar.

Palette

Archie is charcoal, slate and grey on paper. The restraint is the point: the work is the colour, the interface stays quiet.

Charcoal#2f343a

Slate#3d444b

Mid grey#8b9298

Paper#f6f7f8

Press

Get in touch and the team will help with assets, background and anything you need.